| Peacock Communications,
LLC has both drafted and implemented numerous marketing and communications
plans and campaigns. Below are just a few of our recent projects:
ST.
JAMES SCIENCE & MATH ACADEMY:
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Development and implementation of a marketing campaign
to get students enrolled in the public school system’s new Science
& Math Magnet Program, despite both geographic and race issues.
The marketing/PR campaign included brochures, billboards, flyers,
newsletters, events and articles. The campaign was a huge success,
with the program having an extensive waiting list of students
each year Peacock Communications was involved, and enjoying tremendous
public support.
AIA
LOUISIANA:
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Developed and played a key role in implementing a membership
and public affairs plan for the Louisiana chapter of the American
Institute of Architects (AIA) that won the national AIA Component
Excellence Award for Outstanding Overall Public Affairs &
Communications Program in 2007. This is the highest award given
by AIA for public affairs and communications.
APEL (Associated Professional
Educators of Louisiana):
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Designed and implemented a communications and public affairs
campaign to make legislators, the public and teachers more aware
of APEL and its mission. The highly successful campaign included
a press conference at the state Capitol during the legislative
session on a key teacher issue (cutting excessive paperwork),
extensive coverage of its volunteer awards program, development
of marketing and press kit materials, and consulting. The plan
resulted in coverage of the organization by more than 80 media
outlets across the state, including print and TV media; and increased
awareness of APEL among teachers during membership recruiting.
IBERVILLE VETERANS
MEMORIAL DEDICATION:
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Peacock was retained to provide marketing and public relations
services to promote the dedication of $1.2 million Iberville Veterans
Memorial. This was difficult because the event was set on a Tuesday
(Veterans Day) at 3:30 p.m., which was a working day and school
day for most people in the region. We coordinated extensive PR
efforts, along with designing direct mail and posters to promote
the event. PR efforts included numerous contacts with veterans’
organizations, Baton Rouge region media, flyers distributed to
students and schools, e-mail blasts to Iberville Chamber members,
and other activities. The event drew more than 1,000 people, despite
the difficult timing; and received extensive pre-event press coverage
in a variety of publications, along with TV remote coverage during
the event.
THE WINNING WAY:
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Developed and implemented a marketing plan and strategies
for a start-up company with innovative offerings. It included
consistent direct mail and contacts with potential and existing
clients. The strategies have paid off with tremendous company
growth in two years, and The Winning Way being regarded as a major
player in the workers’ comp mediation field.
IBERVILLE PARISH:
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Designed and implemented an image campaign targeting Iberville
residents. The campaign’s focuses were to introduce and engage
residents in the parish’s new strategic plan and to have residents
begin to see the parish in a more positive light. The plan included
news articles, newsletters, billboards and events that drew media
attention. Resulting materials were praised by officials, and
events, such as the parish litter clean-up, drew more than 600
residents! This campaign won an Award of Merit in Community Relations
Programs in the Southern Public Relations Federation Lantern Awards.
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